BUILT ON ENDURANCE.
SBR — صَبْر
BUILT ON ENDURANCE.
SBR comes from the Arabic word صَبْر — meaning patience, endurance and perseverance.
THE WORD
It represents the mindset to keep moving when progress is slow, when the body is tired and when nobody is watching.
THE ORIGIN
DIFFERENT GROUND. SAME WORK.
Born between Doha and Dagestan, SBR connects two different worlds through one mentality.
DOHA
Ambition, movement and modern life.
DAGESTAN
Toughness, combat culture, discipline and brotherhood.
THE PRINCIPLE
At the heart of SBR is a principle greater than sport.
THE BRAND
BUILT FOR THE WORK.
SBR is built for training, running, boxing, wrestling, MMA, travel and everyday life. Clean design, premium materials and quiet confidence.
THE MARK
The SBR symbol is inspired by صَبْر, shaped into a mark that represents movement, progress and staying on the path.
Keep working.
Keep moving.
Keep enduring.
Doha — Dagestan